Why a rebrand?
By the end of 2022, a clear division between Pocket Network Foundation (PNF-The Ecosystem) and Pocket Network Inc (PNI-The Portal to that ecosystem) and now Grove, needed to be established. Roles and goals changed since the launch of this brand conceived by the idea of decentralized infraestructure.
Solution
Together with the WE3 team, we created a new brand identity based on the concept of solar punk. We developed all the assets and the visual idea with a strong green character linked to its decentralized nature.
"Grove is a place where web3 developers can build in the shade, without the distractions of web2 technology or tradeoffs of using web3 infrastructure (BuildInTheShade.com, if you will). Historically, it has been incredibly difficult for web3 developers to access reliable, performant, and cost-effective infrastructure. Grove is the first web3 native company, built on the protocol Pocket Network that finally enables this ease of access. We continue to prove this out at a scale with peaks of over two billion requests a day coming from over 25,000 developers."
Michael O'rourke - CEO of Grove
Michael O'rourke - CEO of Grove
Grove (formerly Pocket Network Inc)
Michael O'rourke - CEO
Valeria Benitez - Co-founder of Pocket Network
Daniel Crowe - Head of Marketing
Cristian Monroy - Brand Designer
We3
Matt Avallone - Brand Designer
Jan Blunar - UI Designer
